Jun 17
21
Influencer marketing is booming —and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message. For those brands and marketers engaging in paid partnerships with influencers on Instagram, a change is on the horizon.
More here:
What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature